Search results for "Customer base"
showing 7 items of 7 documents
Transactions in Mobile Electronic Commerce
2000
With the development of global networking, invention of WWW, and proliferation of Internet-enabled computer hardware and software into homes and pockets, a huge customer base has been created for electronic commerce. It is rapidly expanding in USA and Europe and Japan are following the trend. So far, the development of E-commerce has happened in a rather unregulated way especially in USA, whereas in Europe the European Commission has been developing a regulatory basis mainly in form of directives. Currently (12/1999) they have not yet all been accepted and a major restructuring of the regulatory framework has also been planned. Another technological development is the rapid growth of mobile…
CHALLENGES AND SOLUTIONS OF TVET QUALITY ASSURANCE IN MONGOLIA
2020
Technical and vocational education and training (TVET) makes a significant contribution to economic competitiveness in a knowledge-based economy. The main challenge for vocational education and training is to meet the changing skill needs in the labour market. In order to balance labour market supply and demand by constantly diversifying TVET customer base, it is necessary to increase the key role played by vocational education and training in economic competitiveness and social inclusion. The considerable economic growth in Mongolia does not have a positive impact on the creation of new jobs and poverty reduction. This implies that the Mongolian education sector was unable to produce requi…
High performance in after-sales support services in the automotive industry
2009
In the automotive aftermarket industry, market development has become more than merely the offer of a core product portfolio. With the aim of genuine differentiation and increased customer loyalty, the so-called value-added services have been brought into the market as separate/independent services or as product-supporting services by the automotive industry. However, owing to the increasing price erosion and budget pressure in practice, it has become essential for companies to ensure the effectiveness and efficiency of the services offered. The groundwork of effective and efficient service is a market- and customer-oriented service portfolio. This in turn requires a service-controlling sys…
Smart ICT Support for Business Networks
2005
Modern companies lean increasingly towards innovating and renewing their business operations in a more value-adding and customer-centric direction. As a prerequisite to this, a number of companies are willing to combine their knowledge and resources, for instance by forming strategic alliances supported by a mixture of open ICT infrastructure and proprietary and interoperable ICT applications. This study examines a network of three focal companies that are seeking cost-efficient expansion of their services. As the potential market for these complex customer services is worldwide, the objective is expected to be met only with the help of ICT. Furthermore, the view among the companies is rela…
The Value of Trust for Travel Agencies in Achieving Customers' Attitudinal Loyalty
2015
The emergence of e-commerce in the tourism sector has triggered profound changes in the sector's structure. Travel agencies, as the final link in the distribution chain, have been most affected. The globalization of tourism service distributors via the internet has caused competition to intensify and has had strong repercussions. Nevertheless, many travel agencies that also offer online services remain competitive and maintain a loyal customer base. Drawing on data from customers used to purchasing tourism services over the internet, this study analyzed changes in these customers' perceptions of the value offered by traditional travel agencies. Considering the loyalty of clients as a key el…
Supporting Small Medium Enterprises planning through the use of a step-by-step System Dynamics model building process
2011
This paper aims to support small medium enterprises (SMEs) in business planning through the use of system dynamics models. In particular, it has been hypothesized that through the use of a step-by-step system dynamics model building process SMEs’ entrepreneurs can better understand the net of cause-and-effect relationships underlying company financial and non-financial results. Such an approach also enables decision makers to improve their understanding about the figures portrayed in a balance sheet. In order to reach such a goal, this study has been carried out through the use of a case-study. The small company investigated is a leather handcraft operating in Indonesia. The paper makes e…
The Dual Nature of Spreading Negative eWOM for Branded Offers: Emotional Reaction or Social Response? – A Structured Abstract
2017
The exchange of comments online about branded offers is defined in the literature as electronic word of mouth (eWOM). Most of the existing academic research on consumer behaviour focuses on positive emotions and behaviour about branded offers (Veloutsou and McAlonan 2012; Zarantonello et al. 2016). However, next to sharing positive comments, consumers are increasingly using online media to distribute unfavourable experiences and opinions about products and brands (Ullrich and Brunner 2015), and more research on the effects of the expression of negative comments online is needed. The negative electronic word of mouth (NeWOM) is defined in this study as negative statements made or distributed…